Market Strategy
Commercial thinking grounded in audience fit, positioning, and long-term brand value.
About SoraPegasus
Where imagination meets opportunity.
We connect Japanese anime and pop-star IP with brands, products, events, and destinations around the world.
私たちのミッションOur mission
Make meaningful IP partnerships possible.
The right intellectual property can turn a product into a collectible, an event into a cultural moment, and a destination into a place fans want to experience.
SoraPegasus helps merchants, manufacturers, event organizers, sports concepts, cafés, and dining businesses explore suitable Japanese entertainment IP. We bring together commercial strategy, production experience, and licensing negotiation to help each collaboration move forward with purpose.
私たちの強みWhat we bring
Strategy on one side.
Execution on the other.
IP Negotiation
Focused coordination around rights, permitted uses, territory, approvals, and terms.
Production Insight
Practical experience shaping concepts for merchandise, music, sports, café, and dining.
Global Perspective
A bridge between Japanese entertainment culture and worldwide commercial opportunities.
リーダーシップOur leadership
Three complementary disciplines.
Co-Founder · 01
Andrew
Head of Finance & Marketing Strategy
Leads financial planning, commercialization, brand strategy, and market development.
Co-Founder · 02
Alfred
Head of Operations & Production
Leads operations, production development, and partner coordination from early concept through execution.
Co-Founder · 03
Marcus
Head of IP Partnerships & Merchandise Design
Leads IP partnership development, licensing discussions, merchandise design, and relationship coordination across markets.
ライブ実績Concert experience
Productions that brought audiences together.
Across the owners’ combined experience, we have helped deliver concerts and fan events for artists from Asia and around the world. This selected shelf reflects the languages, markets, audiences, and production formats behind that work.
01 · International · Electronic
Alan Walker 2025 Live in Macau
Macau · June 15, 2025A large-scale outdoor performance demonstrating experience with international electronic talent, high-capacity audiences, and major venue coordination.
![KYUHYUN 10th Anniversary Asia Tour [COLORS] event portfolio](/assets/about/concerts/online/kyuhyun.webp)
02 · Korean
KYUHYUN 10th Anniversary Asia Tour [COLORS]
Bangkok · March 15, 2025A Korean solo-artist anniversary tour stop, showing regional routing and fan-focused concert production in Bangkok.
03 · Mandarin
房東的貓 “World / Youth” Tour
Macau · November 3, 2024A Mandarin band concert reflecting experience bringing mainland Chinese touring artists into Macau’s live-music market.
04 · Korean
CNBLUE LIVE “VOYAGE into X”
Macau · October 26, 2024A Korean live-band arena production combining touring coordination, technical delivery, and strong fan engagement.
05 · Thai
LingOrm 1st Fan Meeting
Macau · September 21, 2024A Thai fan event designed around close audience interaction, talent presentation, and an engaged regional community.
06 · Cantonese
Au Sui Keung Music Concert
Macau · July 21, 2024A Cantonese music concert centered on a renowned Hong Kong voice, serving local and Greater Bay Area audiences.
07 · Korean
N.Flying LIVE “WE’RE HERE”
Hong Kong · February 23–24, 2024A two-show Korean band engagement demonstrating multi-date venue operations and regional artist coordination.
08 · Thai
Krist Solo Concert Asia Tour
Macau · July 22, 2023A Thai artist solo concert expanding cross-border entertainment choices for Southeast Asian fan communities.
09 · Cantonese
Vincy “Waiting.” Tour
Macau · March 11, 2023A Cantonese touring concert combining established Hong Kong pop recognition with an intimate live venue.
10 · English · International
Charlie Puth 2025 World Tour
Hangzhou · July 4, 2025A stadium-scale English-language world-tour stop representing experience with major international touring formats.
11 · English · Rock
Guns N’ Roses World Tour
Bangkok · May 13, 2025An international rock tour stop showing the operational range required for globally recognized arena talent.
12 · Mandarin · Rock
Prism “How Many Years, How Many Faces”
Chengdu · June 22, 2024A Mandarin band concert adding contemporary Chinese live music and a younger audience profile to the portfolio.
13 · Cantonese · Mandarin
Jacky Cheung “60+ World Tour”
Chengdu · Oct 20–Nov 5, 2023A nine-show engagement at Fenghuangshan Wuliangye Sports Complex, serving 13,700 attendees through an extended world-tour run.
14 · Mandarin
Jay Chou “The Invincible 2.0” World Tour
Chengdu · May 1–2, 2018A two-show stadium engagement at Chengdu Wuxiang Sports Center, bringing a major Mandarin artist to an audience of 25,000.
15 · Mandarin
JJ Lin “JJ20 World Tour”
Chengdu · March 9–10, 2024A two-show world-tour stop at Dong’an Lake Stadium, demonstrating large-scale concert delivery for 35,000 attendees.
16 · Mandarin
Jane Zhang “Light” World Tour
Chengdu · October 14, 2023A one-night arena production at Dong’an Lake Multipurpose Sports Hall, welcoming an audience of 12,000.
対話から始める · Start with a conversation